Research Blog: Commercial Conventions
I am doing a Zephyrhills water commercial. In these commercials, the audience usually sees the water being presented in a tropical setting or a place that looks appealing to there viewers.
The people in these commercials will usually be wearing something that you can exercise in. They wear these cloths because if you are doing sports you will need to stay hydrated. And they want to say there water can make you better.
Props include Zephyrhills water bottle and sports cloths. Also a tropical or appealing background.
There appearance is usually sweaty to imply they are doing activities. Making there appearances this way will make the water more appealing to some people.
The commercial is meant to get people to drink the water. That is if you are drinking it will exercising or day to day.
Conventions and codes in Zephyrhills includes the name Zephyrhills. Whenever you hear the word Zephyrhills you know its about the water bottle.
In the commercials the bottle is always pointed at the camera with an appealing background. When they are displaying the water they always make sure that they have the name angled at the camera. The name Zephyrhills has become universal for water.
The commercials include pathos showing that they have earned a good reputation by the public. They can sometimes include people that are respected among the community to show they can be trusted.
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